Creating a professional social media fan page and managing it to attract new customers is a complex and time-consuming process. It requires many hours of work from several experienced specialists – a graphic designer, a copywriter, a community manager – as well as a great deal of creativity.
Are you wondering how much it costs to create a fanpage and what factors influence the final price? Be sure to read our guide!
Setting the Action Strategy
When embarking on a journey, you need to have a step-by-step route planned. The same applies to creating a fanpage. Although setting up an account on social media platforms takes just a few minutes, a business fanpage should not be a collection of random posts and data. From the very first hour, it should work on building its popularity, attract viewers with engaging content, and provide fans with essential information about your business. Before creating a fanpage, define its purpose, image, and the values you want to present. Research your target audience and prepare your communication based on the information gathered. Create a publishing schedule and decide what types of posts and how often they will appear on the fanpage.
Creating the Company Fanpage and First Posts
With a clear strategy in place, you already know your audience, so you can precisely choose the right type of page, select the appropriate category, and target preferred customer groups. Next, describe your page, complete the contact details, and add graphics. Although this may sound simple, decisions such as whether to present yourself as a company or a brand can be challenging. And voila! The fanpage is ready for its first posts. Is this the end of the work, and can you relax now? Not at all; this is where the hardest part begins.
The cost of creating and managing a fanpage is greatly influenced by the type and frequency of posts. Posts can appear several times a day, daily, or 2-3 times a week. They should be accompanied by attractive graphics and photos of your products. If you decide to prepare the photos yourself or use free image databases, the cost of managing posts will be lower. However, if you prefer to entrust the search for suitable graphics or photo shoots to a digital agency, you will pay a bit more but gain more free time. When making this decision, pay special attention to how complex the graphics you want to share are. Creating photomontages or detailed diagrams can take several hours and requires advanced knowledge of graphic design software.
Creating a fanpage and preparing it for the first contact with customers is a task that takes many hours, and the price of such a service depends on numerous factors. To find out the cost associated with launching your fanpage, contact us. We will prepare a professional quote and help you choose the most optimal action strategy. Don’t wait—write to us today!
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