How to Choose a CMS for an Online Store?

With business network starters in mind who do not have programming skills, a CMS (content management system) was created.

This is modern software that requires only a bit of time from its users, a consistent project vision, and a professional to take care of the server.

Why is choosing a CMS so important?

A properly selected content management system will be your greatest ally in the fight to attract customers. The right admin panel allows you to make necessary changes on your own — adding and removing photos, product descriptions, tables, banners, uploading graphics and videos, as well as entire subpages. It is much easier to prepare a list of your needs and conduct thorough research, resulting in a CMS perfectly tailored to your business, than to start with weak software and gradually make changes.

An important factor when making your choice is to check whether the CMS is SEO-friendly. A well-chosen CMS enables easy changes without requiring specialized knowledge about SEO. Before deciding, also consider how large your store will be in the future, what products and services you will sell, and what budget you have for development. Take a look at other projects and mark those you simply like. Try to identify what attracted you to them.

WooCommerce – free and intuitive

This highly popular tool in Poland, integrated with WordPress, is recommended both for beginners and experienced users. It works well for selling physical products and digital services, and you can easily offer your customers subscriptions, reservations, or discounts.

A major advantage of this CMS is its extensive customization options, and the system is continuously developed. URLs are search engine friendly, and the site structure is organized and logical with breadcrumb navigation, helping customers avoid getting lost among subpages. The Yoast plugin assists in managing SEO features and shows how your post will appear on Google. It also allows you to monitor keyword counts. The downside of this CMS is some compatibility issues with the Polish language.

PrestaShop – beginner-friendly

This free and very popular tool can be expanded with additional modules. It allows you to create meta descriptions separately for each product and page, and to independently choose keywords. Subpage URLs are SEO-friendly, and you can personalize each product’s URL. You don’t need to manually install other language versions of the site. Additionally, PrestaShop easily integrates with price comparison sites and Allegro. This CMS is ideal for beginners due to its Polish language technical support and frequent updates and modifications.

Magento – open-source content system

We recommend this CMS to those who already have experience with SEO and are familiar with its practices. It allows extensive modifications and effective optimization — including customizing URLs to be search engine friendly, adjusting meta tags, titles, and descriptions. Many Magento settings support SEO right away — unique links for each product, automatically generated sitemap, keyword search. It enables you to create a unique store that stands out from the competition.

However, this CMS requires specialized programming knowledge, and its maintenance costs are quite high — launching it costs about one thousand zlotys, plus you have to pay for each modification. It works best for large online stores with a complex structure.

Choosing a CMS for your store is just the beginning — next comes tailoring it to your business and ensuring the security of your future customers’ data. If you are wondering which choice to make and which server to select, you are in the right place. Experienced specialists from our interactive agency will advise you, discuss the project with you step by step, and make sure you achieve excellent results. Where to start? By scheduling a consultation. Don’t wait — call now!