How to Choose the Optimal Design for Your Website?

The article discusses the key elements of designing a clean and attractive website layout that allows users to focus on the brand's value and content, rather than on unnecessary graphics and text.

During the website creation process, one of the key elements is crafting a clean and attractive design. A well-executed design should be visually pleasing, easy to read, and feature intuitive navigation. Most importantly, such a design allows users to focus on the value of your brand and content, rather than on unnecessary graphics and irrelevant text. Customers often judge a company or product based on the appearance of its website. Therefore, a clean design is essential for ensuring a positive user experience, which in turn encourages customers to return to the site.

What to consider before developing a concept:

1. Simplicity
2. Visual hierarchy
3. Navigation
4. Consistency
5. Responsiveness
6. Accessibility
7. Conventionality
8. Credibility
9. User orientation

There is no point in arguing about personal tastes in beauty, but there are clear aesthetic principles that should guide website design. The best designs align with the brand, create a positive impression on visitors, are clean, and complement the conveyed content.

To evaluate the effectiveness of your website’s aesthetics, consider the following questions:

- Are the colors, style, and graphics on my site consistent with my brand’s message?
- Is the style consistent throughout the site?
- Is the style appropriate for my target audience? For example, should a toy company’s website include comics, while a law firm’s site should have an elegant design?
- What impression does my site give—is it organized or messy? Minimalistic or cluttered? Playful or formal? And how does that impression align with my goals?
- Where should photos or decorative elements be placed so they don’t interfere with conveying my message?

How to proceed?

First, eliminate any stylistic choices that conflict with your brand’s message. Make sure your logo and website design are aligned. Then, think about your target audience and let that shape your style.
To start creating your design or corporate identity, it’s helpful to select several styles you like. Websites like Behance, Awwwards, Dribbble, Designspiration, and Synaptic Stimuli are excellent sources of inspiration. Choose 10-15 examples of styles or entire visual identities you find appealing. Then create a table that includes:

• Link to the style example
• Advantages of the style
• Disadvantages of the style
• Other opinions
• Rating from 1 to 10

Based on this table, select the best style that fits your needs. The chosen style will determine the future look of your site. Even the website’s logo should be created following the chosen style and color scheme.

If you need assistance, remember you are not alone on your journey. Our team is ready to create a website for you that meets your exact needs and expectations.