How to Create a Good Website?

Do you want to create a good website but don't know where to start? You are in the right place! Based on our many years of experience, we have prepared a guide for you that answers all your questions.

Read on to learn about the stages of a website project, what should be included on it, and which tools to use to achieve your goals as efficiently as possible. Additionally, you will find some marketing tips to help you promote your new website. Let’s get started!

Purpose of the Website

A good website starts with a well-thought-out design tailored to your needs. Before you begin planning, ask yourself the fundamental questions – what is the purpose of your site, who is your target audience, what kind of visitors do you want to attract, what should your new clients find, and how much time and budget are you willing to invest in creating the site. You don’t have to limit yourself to just one goal; your website can serve multiple functions. It can simultaneously act as a business card attracting local clients, a knowledge base that builds your professional image, and a virtual portfolio. Common goals include increasing sales of products or services, acquiring new business partners, and enhancing customer loyalty towards your brand.

Project Preparation

Once you know the purpose of your site and the target audience, it’s time to develop its structure. Prepare a list of information you want to convey and consider how to present it briefly and clearly. The website should be clear and concise, with the most important information visible at the beginning. Put yourself in the shoes of a client visiting your site for the first time – check whether the navigation you plan is simple and if all essential information is easy to find. If something seems off, remove unnecessary elements instead of adding more. Use proven solutions – users are accustomed to menus being placed on the left side of the screen, clicking on the logo taking them to the homepage, and page names being simple and standard. Your clients don’t read everything thoroughly but scan the page with their eyes. Make sure the text is aligned, proper spacing is maintained, and important words are bolded. You can find examples of nice, readable fonts on Google Fonts.

Creating Engaging Content

More and more users browse websites on mobile devices nowadays. Therefore, the key principle in creating content is brevity – the shorter, the better. Write clear, simple sentences instead of long, complex elaborations. Write for your audience, not for yourself. Don’t tell your life story; instead, offer clients concrete solutions. Convince your audience that your product or service will solve their everyday problems, and your expert knowledge will help them make the best choice. Use language that encourages action – include call-to-action phrases such as “buy now,” “order,” or “call.” Besides contact details, shipping information, and payment methods, your site should include a detailed description of the products or services you offer.

Company Blog and SEO Topics

Additionally, it’s worth adding a company blog to your site where you will regularly post interesting articles. This will help you build your image as an expert in your industry, attract new clients, and improve your ranking in search results. Research the queries your customers search for on Google. This will give you a ready list of topics to cover on your blog and social media. Keep up with trends – regularly check what’s new in your industry, what competitors are publishing, and what customers are currently looking for. The free tool Google Trends can assist you with this. Interesting and unique content is essential for your site to rank high in Google search results.

Prepare Engaging Graphics

Customers love visuals – it’s no coincidence that Instagram quickly gained immense popularity. Try to communicate with your users through photos and graphics – however, keep in mind that metaphorical images might not be understood by a broad audience. Choose concrete images that interestingly present the topic you’re writing about. Don’t tuck them away in a corner of the text; highlight them. If you don’t want to spend time creating your own photos, you can use free or affordable stock photos and graphics with licenses allowing commercial use and editing. Check out sites like Udemy, Pixabay, or Burst to download interesting high-resolution images. Remember that graphic elements should be optimized for mobile devices. The more images you use, the longer your site will take to load. Also, keep in mind that phone screens are operated by touch – every element should be large enough to click easily.

Creating a good website requires time and significant effort, followed by continuous improvements and expansion. If you build your site based on our guidelines without taking shortcuts, your work will quickly pay off – your site will start attracting customers, and you will start earning. If you want to learn more about effective website creation and online marketing, visit our blog. You will find many useful articles there.