The HTTPS protocol, or HyperText Transfer Protocol Secure, protects the confidentiality and integrity of data transmitted between a computer and a website, regardless of the site's content.
Data transmitted between the browser and the server is protected from unauthorized access using an SSL or TLS certificate. This is especially important whenever sensitive data or payments are involved. Why choose the HTTPS protocol?
Advantages of the HTTPS Protocol
Implementing an SSL encryption certificate and switching your website address from http to https costs only a few dozen zlotys per year. However, the potential benefits of securing your site are well worth this investment. Above all, using the https protocol is becoming a standard, not just a temporary trend. Users are increasingly attentive to whom they share their data with and how it will be handled. The presence of the https protocol confirms the website’s credibility to both customers and Google bots and positively impacts its reputation.
Proper data protection also positively influences the overall evaluation of the website, meaning that implementing the https protocol can help improve your site’s search engine ranking. Currently, Google warns users before entering unsecured websites—without the https protocol, you risk losing many potential customers who may hesitate to make payments or subscribe to newsletters.
What to Remember When Migrating Your Website?
First, choose the type of SSL certificate—you can purchase it from the hosting company you use. Often, these companies offer assistance with certificate implementation. Before installation, make sure to back up your data just in case. After migrating, ensure that all links on your site are redirected from http to https. Review all images and graphics to confirm the updated address. Don’t forget to check all external and internal links. Once you update the redirects, remember to add your site again to Google Console. Test your website immediately after migration and again after a few days to analyze the traffic. As you can see, migrating a website from http to https is a time-consuming process that requires great precision, so it’s advisable to entrust this task to experienced specialists from an interactive agency who will ensure everything works correctly.
Implementing the https protocol helps ensure the proper security of your website’s users and increases trust in your brand. The annual cost is minimal, and the presence of the protocol guarantees the website functions properly in browsers. If your website is not yet encrypted, make the change as soon as possible!
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