Google Tag Manager - How to Use It?

Google Tag Manager, also known as Google Tag Manager, is a tool connected with Google services for business that allows you to add new codes to a website without the need to modify the source code, as well as update the site’s tagging.

Google Tag Manager is free and easy to use – making changes does not require programming knowledge. What does working with Google Tag Manager look like?

Account Structure in Google Tag Manager

A Google Tag Manager account consists of so-called containers, which are codes that need to be implemented on the website. Containers store scripts, rules, and variables, and also enable the connection between the website and the Google Tag Manager panel. Tags, or scripts, allow data to be sent from the website to other external tools, such as Google Analytics. Thanks to tags, you can install and modify elements on the site. Rules are conditions that trigger the tags. Variables are used to store values that change.

To work even more efficiently with Google Tag Manager, it’s worth equipping yourself with useful plugins. One of the most recommended is Google Tag Assistant. With it, you can easily check if containers load smoothly and quickly fix any errors.

Why Use Google Tag Manager?

Google Tag Manager gives you independence. Just read the instructions, and you can proceed to install tracking codes. All tags used on the site are found in one place, and the tool also offers ready-made, useful tag templates. You can test every change before implementing it for website users. Additionally, the tool keeps a history of changes – if something breaks, you can easily revert to the previous, correctly installed version. And if you make a mistake in the code, Google Tag Manager can detect and show it.

One of the most interesting features is the ready-made triggers, which you assign to activate events. This way, you can track, for example, what percentage of the page users viewed, and consequently, which elements they didn’t read (newsletter sign-up, delivery options), how much time they spent on the site, or whether they played video elements.

Google Tag Manager helps manage information and control changes made on the website. It’s an essential tool for website owners and online marketing specialists. Have you ever used Google Tag Manager? Let us know in the comments!