How to create a business card on Google My Business?

Google My Business profile is a completely free tool designed to increase your company's online visibility and promote it on Google Search and Maps. Creating it does not require much effort, and its management is user-friendly and efficient.

In today’s contemporary, globalized world, easy access to information about a company determines its success. Customers have embraced a world where, with just a few clicks, they can find everything they need. And as is well known, to sell our services, we first need to reach potential buyers and effectively capture their interest.

Capabilities of the Google My Business Profile

The business profile allows precise management and updating of company information. It contains all the details that make it easier for potential clients to contact you – the website address, company address, opening hours, contact phone number, company description, and much more. Additionally, there is an app available for Android and iOS phones, enabling you to stay in constant contact with customers. The app lets you use chat at any time to respond to inquiries, increasing your chances of acquiring new clients.

The tool also allows you to analyze the effectiveness of actions taken through the Google business profile. It provides monthly statistics on searches, clicks, and other customer activities. Importantly, Google profiles almost always appear in search results above organic listings.

How to Create a Google My Business Profile?

Creating a Google My Business profile is quick and requires only a few simple steps. To receive a verification code for the profile, Google needs the address of your company or residence. Keep in mind that the address will be verified using Street View – this helps confirm that the building actually exists. The entire process consists of 6 steps:

1. Create a company Google account.
2. Go to the website https://www.google.pl/business/.
3. Log in and then enter the company name. If the name is very long and contains elements such as “Limited Liability Company” or “Limited Partnership,” omit these parts.
4. Now it’s time to provide additional information – address and type of business. Providing a phone number and website address is not mandatory, but these are details sought by as many as 90% of customers.
5. You will receive a free domain – companyname.business.site.
6. Assign your page to the appropriate category. After some time, you will be able to add more categories. However, the one you choose initially will be the most important and will strongly influence the types of queries your profile appears for.

Verification Process of the Profile

The Google My Business profile must go through a verification process. Before starting, it is worth double-checking that no mistakes were made in entering the phone number, address, and company name. You will be able to correct these details later, but their accuracy affects the verification – which can be done immediately or after some time.

1. Choose the verification method. Trusted Google accounts may use instant verification. Occasionally, phone verification is available – you receive a call and enter the heard code in the dialog box. However, the most common verification method is sending a letter with a code. Unfortunately, waiting for the letter can take up to four weeks.
2. Expand the company information database in your Google My Business profile panel.
3. Add photos and descriptions to showcase what the company looks like, its style, and what potential clients can expect. This will help you reach a wider audience. Thanks to Google My Business’s advanced tools, you can even include a virtual tour of your company.

Is It Possible to Delete a Business Profile?

Of course, like any tool, the Google My Business profile can be deleted. To do so, follow these steps:

1. Go to the settings panel visible by expanding the menu in the upper left corner of the management panel.
2. Then select the specific profile and choose the delete option from the list of possible actions. Warnings related to the deletion process will appear on the screen.
3. Confirm or cancel the deletion of the profile. Keep in mind that it will not disappear immediately from search results and may still be displayed for some time.

A well-prepared and managed Google My Business profile helps increase potential clients’ interest and allows you to present your offer quickly and attractively. Start your journey with Google My Business today and make it easy for potential customers to find you!