Snippet – a simple way to highlight a page

Snippet is a description of a webpage highlighted in Google search results, which includes the title and a brief description of the page. There is also a rich snippet, an expanded description that can display information such as price, reviews, ratings, and product availability.

By capturing the user's attention, it helps increase organic traffic to the website. To make your site stand out in the results, it is essential to appear in the so-called featured snippets, also known as enhanced results.

How Do Featured Snippets Work?

Featured snippets are a type of enhanced result designed to provide a clear answer to the user's question directly on the search results page. They appear above the organic search results, but not higher than Google Ads advertisements. Enhanced results can take various forms: lists, tables, paragraphs, images, videos, maps, reviews, or academic articles. Keep in mind that it is the search engine that decides whether your content should become a snippet in the search results.

It is important to remember that enhanced results work differently in various countries. As a result, users in Poland see different enhanced results than, for example, users in the USA. To view search results for other countries, you need to change the country settings in Google.

How to Optimize Your Website for Featured Snippets?

To improve your site's presence in enhanced results, you must ensure it appears on the first page of search results.

1. Prepare a list of keywords and questions that users typically enter into the search engine.
2. Create or update content – after analyzing the keywords, check which information is still missing and prepare new materials to publish on your site. Answers to questions should be concise and precise.

Featured snippets are one of the fastest-growing features of Google. By leveraging enhanced results, you can increase the amount of space your website occupies in Google’s search results, which will boost traffic to your site. They are especially effective for online stores, price comparison sites, or culinary websites with recipes.