Optimization
Pagination, also known as paging, is a technique primarily used by large online stores offering a wide range of products. It involves dividing the website content and placing individual products in di...
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Snippet is a description of a webpage highlighted in Google search results, which includes the title and a brief description of the page. There is also a rich snippet, an expanded description that can...
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Google Search handles as many as 60,000 queries every second! The Search Engine Results Page, or SERP, is the page displaying search results in the Google browser. It is a list of all the websites tha...
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Algorithms govern the online world. Every step you take, every post you make, every product you offer is analyzed by them thousands of times a day. They determine how high your website will appear in...
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Indexing bots are an essential element for anyone creating their own website. Why? Because it is thanks to them that search engines become aware of website content. Is it possible to avoid their atten...
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Polish business is increasingly moving online, with new websites and e-shops emerging every day. Millions of companies worldwide are trying to understand their customers' preferences to better meet th...
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<meta description> is a brief description of a webpage that usually includes one of the keywords, a selected product feature, and a call to action, enabling potential customers to decide to visit the...
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Times when a company focused mainly on producing and selling a product are becoming a thing of the past. Today, the goal is to stand out among hundreds of similar products and build a unique brand. Ho...
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In the battle to attract customers, it is best to combine forces and use two effective tools: content marketing and SEO. Although they operate differently, they share a common goal and complement each...
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The Mobile-First Index algorithm is a complete innovation in the Google search engine – it began operating at the end of March 2021. This is another step by Google towards enhancing the convenience fo...
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Remarketing is an effective and efficient tool that targets ads to customers who have already visited your website. Instead of advertising blindly and paying for impressions shown to random users, you...
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Due to the rapid change in shopping habits and the migration of businesses online, many people believe that starting an online store is very simple and guarantees success.
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