Examples of Website Optimizations You Can Do Yourself

Algorithms govern the online world. Every step you take, every post you make, every product you offer is analyzed by them thousands of times a day. They determine how high your website will appear in search results.

You can either be frustrated by this fact or embrace it and use its potential to benefit your business. Below you will find practical tips that will help you quickly and independently optimize your website.

Content changes and keywords

When starting optimization, take a closer look at the information you publish on your site. Is it original, reliable, interesting? Is the content of the articles tailored to your business profile and providing users with valuable knowledge? Algorithms observe the behavior of visitors to the site – how long they stay, whether they return often, and which parts of the website hold their attention longer.

The texts you publish should be quite comprehensive. Try to describe your product or service thoroughly. This way, your site will become more valuable and help users make a purchase decision. Create original descriptions; do not copy content from manufacturers’ or competitors’ websites. Make sure the texts are visually appealing. Use underlining, italics, bullet points, appropriately large and readable fonts, and ensure the content is justified. Longer articles should include appropriate headings: H1, H2, H3. These help bots understand the structure of the text.

Valuable content is half the success; the other half depends on keywords. For each product or service, prepare a list of keywords – both general and longer, more specific ones. If you provide local services, include the name of your town or city. Try to use several keywords naturally in articles and descriptions, also incorporating synonyms.

Adjusting the title and meta description

Your page title is one of the most important technical factors. Algorithms use it to assess the page’s topic, and it appears in search results. It is worth including your company’s name, its location, and at least one keyword in the title. Remember that to be displayed correctly, the title should not exceed 55 characters. For subpages, ensure each has a unique title.

The meta description appears in search results right after the title and URL of the website. It should be engaging and encourage users to visit the site. Do not leave it empty – if you omit the description, the search engine will fill it automatically by selecting a fragment from the page content. This way, you lose control over how your subpages appear in organic search results.

Graphic elements on the site

Attractive photos can significantly speed up a customer’s purchasing decision. We literally buy with our eyes. However, a large number of images can slow down the site’s loading time, which matters both for algorithms and for less patient users seeking information. It is worth compressing graphics so their size does not exceed 200 KB. Image filenames are processed by algorithms and visible to users, so avoid automatically generated names. Use keywords, keeping the name concise and separating elements with a hyphen (“-”).

Alternative text descriptions for images are often overlooked. They appear while the page is loading and describe the content of images and charts. They are read by Google bots, making it easier to convey what products or services your website offers. Before publishing a photo or graphic, pay close attention to copyright. The easiest option is, of course, to use your own photos, which you can freely modify. If you don’t have your own photos and do not want to invest in photography equipment, you can use image banks such as Unsplash, Pixabay, or Pexels.

There are dozens of different actions you can take to optimize your website on your own. We have covered the most important ones, whose application will quickly translate into better ranking for your site. To precisely identify which elements of your website need changes and error correction, entrust it to professionals. SEO specialists from our interactive agency will examine your site’s performance, analyze issues, and improve your search ranking. Don’t wait – call today and schedule an individual consultation!