Are you wondering where to start promoting your company online?

Creating a website for your business is just the beginning – to gain recognition and attract customers, start promoting your company online. Nowadays, more and more businesses are moving online, and companies are investing significant budgets in marketing activities. Therefore, simply having a website does not guarantee success.

Without promotional activities, a company will simply remain unnoticed in the sea of search results. Where should you start promoting your business online, and what mistakes should you avoid? You will find the answers in our guide.

E-Marketing Strategy and Website Analysis

Before starting any actions, look at your website through the eyes of a potential user. How does it attract attention? What stands out? How does it present important information? Also, consider its drawbacks and inconsistencies. Make sure your website includes features that support customer contact – these could be live chats, contact forms, or messenger services. Next, visit your competitors’ websites. Check which social media platforms they use, how they communicate with customers, the tone of their posts (formal, informal, or youthful), the engagement their posts generate, the topics they cover on their blog, whether they use Google Ads, and what types of content they focus on the most (text, graphics, videos, podcasts).

Then, prepare an action strategy. In some areas, you may need professional help – it is quite challenging to handle all aspects of SEO, content creation, and advertising simultaneously and quickly. However, many activities can be undertaken independently, often with minimal costs.

Google My Business Profile

Once you are confident that your website is clear and easy to navigate, it’s time to implement your first promotional tool by creating a Google Business Profile. The account is free and facilitates easy contact with customers. It requires filling in your company’s address and contact details but also allows you to publish photos and collect reviews. Google Business Profile provides valuable data – how many customers searched for and viewed your site, how many are following it, and how users navigate through it. It can be an invaluable tool for local businesses and also improves your website’s ranking in search results. Information from the Google Business Profile is also displayed in Google Maps, so including your city or region in ads can enhance positioning.

Social Media Profiles

Social media is a very effective tool for connecting with customers. Through engaging posts and attractive graphics, you can attract new users nationwide. Remember, your posts should not be pushy sales pitches. Besides promoting your product, show how it is made, how it is packaged, introduce your team, and offer a behind-the-scenes look at your company. These are the elements that customers do not usually see daily and which generate the most interest. Emphasize openness and humor, and your audience will love you.

Google Ads

Many promotional efforts take weeks or even months to show results. If you want quick outcomes and have a marketing budget, try paid Google Ads. Ads promoting your website will appear on the first pages of search results for the keywords you choose. You pay only for clicks, but the cost depends on the popularity of the selected keywords. The cost per click can range from a few cents to several hundred zlotys. To ensure your investment pays off and visitors from your ad become customers, you must focus on user experience.

SEO and User Experience

Google’s algorithms favor websites designed for user comfort while providing original, helpful content. Make sure your website is clear, easy to navigate, and responsive. The content you publish should include an appropriate number of keywords, valuable links, and informative details. Creating a company blog with helpful advice is a great support. Interesting articles will help you build an expert reputation in your industry and attract additional users seeking specialized content. You can also publish your articles on industry portals as sponsored posts – this is where customers look for information about your product or service. To increase reach and gain valuable external links, consider guest posting. In cooperation with bloggers, you publish articles on their blogs, and they publish posts on yours.

Summary

Traditional advertising methods are often costly and do not always work well for small businesses and local companies. Therefore, it is worth starting to promote your business online. The Internet is an excellent space for business promotion, and online promotional activities bring quick results. When looking for the ideal promotional strategy for your company, it is advisable to combine various actions – SEO, content marketing, and paid advertising. Thanks to this synergy, you will quickly notice the first positive effects.