What do content marketing and SEO have in common?

In the battle to attract customers, it is best to combine forces and use two effective tools: content marketing and SEO. Although they operate differently, they share a common goal and complement each other perfectly. What connects them?

Year after year, search engine expectations change – algorithms increasingly value unique content, while link building is losing its significance. Combining content marketing and SEO will effectively help you gain new customers and secure a high position on Google’s search results.

Content Created for Real Audiences

Google’s algorithms increasingly appreciate original texts based on research and valuable to users. Substantive content that follows rules of spelling and punctuation is highly regarded. Duplicate content, copied texts violating copyright, or descriptions taken from the manufacturer’s website are flagged as duplicate content and do not deliver expected results. Creating original, attention-grabbing texts is the core of content marketing. Once the post is ready, SEO work begins – the content needs to be optimized. Keywords should be included, the title checked to ensure it contains the key phrase and an appropriate number of characters, and the text formatted with bolding, paragraphs, and an attractive image selected. Such a prepared article will appeal both to users and search engine bots.

Be sure to avoid black hat SEO techniques – clickbait headlines, creating long but useless posts, and placing as many keywords as possible right next to each other. These tactics might help in the short term, but Google’s algorithms quickly detect them, and the site will be penalized by reduced visibility.

Up-to-Date Information

Effective SEO drives organic traffic to your website. Users searching for information find your site through search engines. Good content will also attract customers from social media. However, it is essential to keep information current. While some topics are evergreen – not requiring updates for a long time – most content needs periodic refreshing. Updates are very important for SEO and should include adding new keywords, incorporating the latest statistical data, and adding additional links. This is especially critical in the technology sector, where new products are introduced every few months.

Increased Conversions

Effective SEO and content marketing efforts lead to the most desired outcome – increased sales. A well-optimized site filled with unique content will quickly be noticed by Google’s algorithms. Combining social media promotion with SEO activities and traffic generated by readers will improve your site’s search ranking. Creating substantive content and promoting it on industry portals will also help build brand awareness. Growing site traffic and increasing conversion rates ultimately generate profits for your company. Additionally, customer trust in your brand rises.

Remember, however, that properly executed SEO and content marketing require significant time and a multi-stage strategy. The goal you set should follow the SMART rule – specific, measurable, achievable, relevant, and time-bound. It is worth using content marketing and SEO extensively – not only to acquire new customers but also to build a long-term corporate image or employer branding.

If you are not satisfied with your current sales results, if you notice your website is not gaining popularity, or if you want to improve its ranking, call us. SEO specialists from our interactive agency will take care of your site, and you will see the first positive changes in a short time. Don’t wait – schedule a consultation today!