Domain Authority and Trust Level – What Do They Influence?

Domain authority (DA), or domain authority, is a metric that indicates how high your website will rank in Google search results.

This parameter was developed by MOZ based on 150 different criteria, among which some of the most important are the number and placement of valuable links pointing to your website. Domain competitiveness is rated on a scale from 1 to 100.

How to Increase Domain Authority

Before you start improving your site's DA score, take a close look at its SEO optimization. Check the website code, loading time, and mobile device display. Then, review the content and graphics you have published so far. Analyze the posts of competitors who rank higher in Google search results and strive to make your knowledge base more accurate and accessible.

The first technique to increase your DA factor is a proper link-building strategy. The higher the authority of domains linking to your site, the better. Therefore, prepare a list of websites and blogs with topics complementary to your business. Publish guest posts on other sites – this will not only improve your domain authority but also attract new users and enhance conversion rates.

Avoid purchasing ready-made backlink packages. Their use will only temporarily boost your domain’s authority; however, the algorithm will quickly detect artificial links lacking natural, organic user traffic. As a result, your DA factor will decline, and traffic will decrease.

If you own several domains, use them to build links mutually. When launching a new store, publish information about it on your existing site along with a backlink. Also, remember to implement internal linking. If you have a large website with many subpages, hyperlinks will help users easily find the information they need and return to the main menu. This improves customer experience and facilitates search engine bots in indexing your site.

A quick way to improve DA is to renew your domain for another year or even several years. Long-term domains are considered more trustworthy because they are less likely to expire.

It may happen that you achieve a higher domain authority than other players in your industry, yet still rank lower in search results compared to competitors. This is a sign that you need to pay more attention to the content you publish and its quality.

How to Check Your Website’s Trust Level and Its Purpose

All websites are evaluated by the TrustRank algorithm, which aims to distinguish valuable sites publishing original content from spammy ones. Various factors and activities are assessed. If your site contains links to established and well-rated websites, your site's trust level will increase. Your outbound links are also checked—placing harmful links can significantly lower your scores.

Increasing the trust level of your website requires considerable effort. The most obvious step is to provide accurate contact details for your company – office address, phone number, email, and tax identification number. Updating this information will take just a few minutes and will make it easy for users to get in touch. Also, prepare an "About Us" or "Company History" page. Introducing team members, company goals, and involvement in social projects fosters goodwill and trust among potential clients.

If your site does not yet have an SSL certificate, be sure to implement one. Data encryption positively impacts your site’s image and user security. Ensure a unique, distinctive design and high-quality graphics. Pay special attention to content accuracy – spelling mistakes or improper punctuation effectively undermine a professional image.

Remember, building high domain authority and website trust requires a lot of work and patience. You can find practical advice in our articles. And if you need a thorough review of your site, contact us. We are an interactive agency with many years of experience. We will conduct a professional SEO audit and help optimize your website.