Google Trends Before the Holidays: How to Prepare Your Online Store?

Google Trends is a tool used to monitor user searches over a specific period.

The term „trends” refers to the nature of the tool’s operation – the charts you receive are not definitive, hard data, but rather a reflection of which phrases are most popular within a specific time frame. Google Trends allows you to check the popularity of search terms in a particular region or country, and the most popular ones are included in the „Year in Search” report, which helps analyze how trends have evolved over the past year.

How to Use Google Trends in Marketing?

The Google Trends tool provides a lot of useful information; however, to make it truly valuable, you need to analyze it carefully. Spend some time observing a given trend before deciding to launch a promotional strategy. With Google Trends, you’ll learn which phrases customers used to find your website. Google Trends helps you explore the most popular keywords and suggests the questions customers are asking. Based on this information, you can prepare a series of expert articles that address customers’ doubts while ensuring proper keyword density. By tracking the rise and fall of phrase popularity, you’ll find the perfect moment to start a seasonal advertising campaign or introduce seasonal products, such as winter footwear. Monitoring Google Trends will also help you avoid unnecessary expenses – for example, seeing that fidget spinners were a very brief, fleeting fad, you won’t choose them as your promotional gadgets.

How to Prepare Your Online Store for the Holidays Using Google Trends?

Google Trends enables you to determine when users start showing interest in a seasonal product you offer. Use customer queries to create a series of shopping guides for your company blog and social media channels. Keep in mind that many customers postpone shopping until the last minute – for them, prepare content about emergency gifts, virtual presents, and similar ideas. Based on Google Trends data, you can develop an effective campaign in Google Ads and social media. These channels will quickly drive more traffic to your site and attract new buyers.

In your online store, add a separate tab with gift suggestions – this will make it easier for potential customers to search and make purchasing decisions. Combat abandoned shopping carts. If a customer adds products but does not complete the purchase, you can apply one of two strategies. The first is using email marketing – within a few hours after leaving the store, the user receives a reminder, for example, „Your products are waiting for you in the cart.” The second is remarketing – in this case, ads for the browsed product follow the customer as they visit other websites, reminding them of their interest in the purchase.

Before the holiday season starts, make sure your website loads quickly and correctly. Then check whether the mobile version of your site is free of errors and that all content is readable and visible. Set up redirects for product pages that have recently been removed – offer the customer a similar product instead.

Before the holiday season, you can expect a significant increase in e-commerce traffic, so it’s wise to start preparations early. After reading our guide, you surely already have your own ideas on how to use Google Trends in your online store. Share them in the comments!