How to Create the Perfect Product Page for an Online Store?

Product page is the most important element of e-commerce. This is where the customer decides whether to purchase your product or to abandon it, and it is also where they decide if they want to explore the full range of the store's offerings. A well-prepared product page influences not only the customer but also the indexing bots of search engines.

Google algorithms value substantive and expert knowledge, which helps your webpage receive a high rating, and by using keywords, its position in search results also improves. How do you create the perfect product page for your online store? Sit back comfortably and let us guide you through the intricacies of this process.

The Most Important Elements of a Product Page

Every product page should mandatorily include a precise and clear product name along with its price. Remember, nothing brings greater satisfaction during shopping than the awareness of finding an exceptional deal. Therefore, highlight information about promotions, seasonal discounts, or limited offers. Also, include the shipping cost and emphasize any information about possible free delivery.

The product description is a key aspect. It should contain the most important details—such as dimensions, material composition, or technical specifications—yet it must not bore the reader. The best-received descriptions are original, unique, and written with a sense of humor. A proper description should also incorporate keywords, which help the page achieve high rankings in search engines.

Product Photos – A Virtual Product Experience

The description should be accompanied by high-quality photos. It’s beneficial to show the product in use—for example, a room’s walls painted with your paint or a dress worn by a model. 3D technology photos work wonderfully here, allowing customers to examine even the smallest details closely. You can also try an innovative method—recording a video about the product. On the right side of the description, there should be a so-called CTA—call to action—in the form of prompts like “add to cart,” “add to favorites,” or “buy now.”

It’s also worthwhile to include a chat or contact form on the product page. These tools allow customers to conveniently consult any doubts with store support. The faster the seller responds, the higher the chance of making a sale.

Additional Product Page Elements That Can Make a Big Difference

Once you have completed all the necessary information, try to put yourself in the shoes of an uncertain customer. What would convince you to make a purchase? Do you have any concerns regarding shipping or payment? These concerns give rise to additional elements worth including on the product page. First and foremost, clear information about delivery time and return options. Potential customers want to know how they can pay and how long they will wait for the product to arrive.

Include information about product availability on the product page—whether it is in stock, needs to be ordered from the warehouse, or is unavailable during a given period. It is worth adding an “notify me when available” option—this way, the customer will receive an email notification when the product is back in stock, increasing the chance they will purchase from your store instead of looking for another supplier. Enabling users to create their own wish lists is also very motivating. A wishlist allows customers to create personalized sets, compare different options, and return to them later if they decide not to buy during their first visit.

Customer Reviews and Ratings

Some store owners avoid implementing rating and review systems for fear of negative comments. However, positive product ratings increase new customers’ trust in your business, making it more attractive and recognizable. High visitor ratings also translate into better evaluations by Google’s search algorithms. Utilize social media as well—ask your customers to rate their purchase on your store’s fan page, and add a “share” button under each product to enable customers to quickly send the product link to other users.

The product page has a decisive impact on the purchase decision, so it’s worth putting considerable effort into preparing it thoroughly. When designing, consider the specifics of your industry and user convenience. All descriptions included on the page should be prepared in accordance with SEO principles.